Two weeks ago, as I was preparing to leave town to cover Fantastic Fest in Austin, I noticed that Southern Theatres was advertising job openings for its new location in town, at the former AMC The Grand 24. And now an opening date for the newly-christened AmStar Dallas 14 has been set: Friday, October 14.
Before opening night, two charity events will be held on Wednesday, October 12 and Thursday, October 13, offering $5 movie packages to see ‘Harry Potter and the Deathly Hallows: Part 2,’ ‘Cars 2,’ or ‘Pirates of the Caribbean: Dead Man’s Chest,’ with a popcorn and fountain drink. Various giveaways are also planned for opening weekend. (Details at their Facebook page.) The AmStar Dallas 14 promises “wall to wall screens,” “all digital cinema,” 3D capabilities, and “high back rocking chairs.”
The Southern Theatres chain is still advertising for employees — in Spanish, no less, which shows that they’re fully aware of the local demographic, and good for them on that — but we’re awaiting word on regular ticket prices. (Let’s hope they don’t try to set a new, higher price point.)
As to the prospect of the multiplex sharing space with Toby Keith’s I Love This Bar & Grill, Robert Wilonsky at Unfair Park published a portion of the press release: “When it opens later this fall, [it] will offer residents of Dallas a distinctive, one-stop entertainment shop, boasting the latest Hollywood blockbusters, down-home cooking and high-energy live bands all under one roof!”
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